About Piaggio
The story of this great Italian motorcycle manufacturer started in Sestri Ponente (Genova) in 1884 when young Rinaldo Piaggio took over his father’s business and converted it into a luxury furniture company. Back then he didn’t know that his company was destined to win the hearts of all of Italy but with a different product.
Piaggio & Co, in the beginning of the twentieth century, provided Italian and foreign ships with high-end furniture. It has to be said that back then Italy had a thriving economy. But Rinaldo was in doubt, whether this sector had opportunities to really grow in the future.
This is why he decided to expand into railway business which allowed him to build a team of talented engineers who would eventually help his company become leaders in modern automotive industry.
The start of the WWI opened up a new business opportunity for Rinaldo - aviation. His company started building and repairing seaplanes. Already in 1917 Piaggio acquired another Italian aviation company which eventually helped him avoid the postwar crisis and later take over one of the rivaling companies.
In 1924 the company acquired Pontedera factory which became an important factory for the company, where it was able to build its own aircraft engines and, later on, other types of vehicles.
One of the first victories after the purchase of the companies was a man named Giovanni Pegna, an extremely talented designer and engineer. He became the man who designed the four-engine P108 which was the last great Italian-built plane before the WWII.
The end of the war meant that the country would have to rebuild itself and that people would have to have a vehicle that would allow them to get around. The first Piaggio scooters, designed by Renzo Spolti, MP1 and MP5 (MP stands for Moto Piaggio) were nicknamed ‘Paperino’. Enrico Piaggio was not impressed with the design and the MP6 prototype with all sorts of innovations was produced in 1945. Already in 1946, a year later, a motorcycle was produced that would make history - Vespa 98.
The next step to achieve was to become green! Piaggio has long been an innovator in green technologies and respecting the nature and in 1975 they produced their first electric Ape. Then came the MP3 - the first ever three-wheeled scooter.
In the twenty-first century the company continues to be eco-friendly and goes on to invest in sustainable vehicles, producing MP3 Hybrid and introducing Vespa Elettrica.
Moto blog
Wed, 14 May 2014
The leaning three-wheel scooter gets upgrades, including traction control
Credit: Photos by Milagro
Piaggio‘s MP3 has been one of the most distinctive motor vehicles of the past decade, using two wheels up front, but able to lean like a true motorcycle. And it’s attracted an amazingly large fan base. The Italian company says it has sold 150,000 MP3s since the model line’s introduction in 2007.
Fri, 21 Mar 2014
Facing a difficult European economy and a 13.7% decrease in net sales last year, the Piaggio Group announced a new business plan that will carry the company through 2017. The plan calls for the launch of 19 new models – 12 motorcycles and 7 scooters – over the next four years. Piaggio hopes this will help sales increase from its 2013 level of 555,600 units to 800,000 units in 2017, with earnings increasing by 70%.
Fri, 14 Feb 2014
Regardless where you stand on the late night TV talk show wars, there’s no denying Jay Leno loves his cars and motorcycles. In fact, he even has his own channel on YouTube, “Jay Leno’s Garage,” where he dedicates shows to vehicles in his collection. Jay is known for owning some exotic machinery, but this is something else.
Tue, 04 Feb 2014
The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.
Thu, 30 Jan 2014
The long-awaited Vespa 946, inspired by Vespa’s last prototype, the MP6 of 1946, highlights its and parent company, Piaggio’s 2014 model lineup. Available in Montebianco White or Shiny Black, the 946 showcases elegant, modern lines while clearly paying homage to Vespa’s past. It will go on sale this year for $9946.
Thu, 16 Jan 2014
Whatever you do, don’t call the Sway an electric version of the Piaggio MP3. While it’s true the Sway does have two forward wheels and one trailing behind, the similarities end there. Oh, and unlike the MP3, the Sway is still in Beta testing.
Wed, 15 Jan 2014
During the Save and Ride sales event, from now until February 28, participating Aprilia, Moto Guzzi, Piaggio, and Vespa dealerships are offering savings of up to $1500 on select new, unused, untitled, 2013 and previous model years. See the list below for eligible models. Aprilia Save & Ride Models Shiver 750: savings of $1500 off MSRP of $9,499 RSV4 R APRC ABS: savings of $1000 off MSRP of $14,999 Tuono V4 R: savings of $1000 off MSRP of $13,999
Moto Guzzi Save & Ride Models Norge GT 8V: savings of $1300 off MSRP of $16,290 V7 Special: savings of $1200 off MSRP of $9,190 Stelvio NTX ABS: savings of $1000 off MSRP of $15,990
Piaggio and Vespa Save & Ride Models Piaggio BV 350: savings of $700 off MSRP of $5,699 Vespa LX 150: savings of $500 off MSRP of $4,599 Vespa S 150: savings of $500 off MSRP of $4,499 Vespa LX 50: savings of $300 off MSRP of $3,399 Vespa S 50: savings of $300 off MSRP of $3,299 Piaggio Typhoon 125: savings of $300 off MSRP of $2,699 Piaggio Typhoon 50: savings of $300 off MSRP of $1,899
In addition, all four brands are offering special financing rates of 0.9% for 36 months or 3.9% for 60 months to qualified buyers.
Sun, 01 Apr 2012
The Piaggio X10 500 is a technological tour de force, with stepless electrically adjustable suspension, ABS, traction control and full multimedia capability (PMP), including highly advanced engine readouts if you own an iPhone. We tested the 350cc version in Paris earlier this year, but now we’re testing the 500 to complete the full picture. It’s a hot day in Pontedera, home to Piaggio, and we fire up the most maxi of the latest Piaggio X10 scooter range, the X10 500, Piaggio’s flagship.
Sun, 01 Apr 2012
It’s got the lines of an Italian supermodel’s legs and we got the VIP treatment at a suave scooter launch with the Italian Embassy in Paris, serving as the runway. The Piaggio X10 is the famed scooter producer’s new flagship model and it’s aimed at a grown up market that knows how to appreciate everyday comforts. Rain was expected in Paris on my riding day so I packed my Gore-Tex jacket in the 52-liter (13.7-gallon) capacity underseat storage compartment.
Sun, 01 Apr 2012
The latest trend among car manufacturers is reaching the coveted 40 mpg mark. It’s a nice, round number far exceeding what sedans — even the most miserly ones — were capable of only a few years ago. And with gas prices not getting any cheaper, it’s easy to see why fuel efficiency is so important.