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About Piaggio

The story of this great Italian motorcycle manufacturer started in Sestri Ponente (Genova) in 1884 when young Rinaldo Piaggio took over his father’s business and converted it into a luxury furniture company. Back then he didn’t know that his company was destined to win the hearts of all of Italy but with a different product.

Piaggio & Co, in the beginning of the twentieth century, provided Italian and foreign ships with high-end furniture. It has to be said that back then Italy had a thriving economy. But Rinaldo was in doubt, whether this sector had opportunities to really grow in the future.

This is why he decided to expand into railway business which allowed him to build a team of talented engineers who would eventually help his company become leaders in modern automotive industry.

The start of the WWI opened up a new business opportunity for Rinaldo - aviation. His company started building and repairing seaplanes. Already in 1917 Piaggio acquired another Italian aviation company which eventually helped him avoid the postwar crisis and later take over one of the rivaling companies.

In 1924 the company acquired Pontedera factory which became an important factory for the company, where it was able to build its own aircraft engines and, later on, other types of vehicles.

One of the first victories after the purchase of the companies was a man named Giovanni Pegna, an extremely talented designer and engineer. He became the man who designed the four-engine P108 which was the last great Italian-built plane before the WWII.

The end of the war meant that the country would have to rebuild itself and that people would have to have a vehicle that would allow them to get around. The first Piaggio scooters, designed by Renzo Spolti, MP1 and MP5 (MP stands for Moto Piaggio) were nicknamed ‘Paperino’. Enrico Piaggio was not impressed with the design and the MP6 prototype with all sorts of innovations was produced in 1945. Already in 1946, a year later, a motorcycle was produced that would make history - Vespa 98.

The next step to achieve was to become green! Piaggio has long been an innovator in green technologies and respecting the nature and in 1975 they produced their first electric Ape. Then came the MP3 - the first ever three-wheeled scooter.

In the twenty-first century the company continues to be eco-friendly and goes on to invest in sustainable vehicles, producing MP3 Hybrid and introducing Vespa Elettrica.

Moto blog

Three-Wheeler Threeway

Fri, 12 Feb 2016

Two tilters and a fixie: Piaggio MP3, Tilting Motor Works Trio, Can-Am Spyder F3-T Credit: Photos by RWRIGHTPIX | Videos by Sean Matic, Richard Wright Five years ago this month MO reported that Bombardier Recreational Products had filed a patent as far back as 2009 for a control system that’d allow the Can-Am Spyder to lean. Later that same year it came to light that Harley-Davidson had been developing a similar tilting three-wheeler ( the Penster) for years before scrapping the project and moving in a more traditional-trike direction with the Tri-Glide and recently introduced Freewheeler. Well, guess what?

2015 EICMA: Piaggio Medley

Wed, 18 Nov 2015

More news from the Piaggio camp at EICMA 2015 is the Medley scooter. However, it is not slated to come to the U.S. Powered by Piaggio’s new iGet 125cc and 150cc electronically fuel injected, liquid-cooled, four-valve engines, the Medley comes standard with the “Start & Stop” feature, which shuts the engine off at stops to help improve fuel economy.

2015 EICMA: Piaggio Liberty ABS

Tue, 17 Nov 2015

After 18 years and 900,000 units sold, the Piaggio Liberty ABS has been refreshed with new engines, new ergonomics, new active safety systems, and new lines to go with the larger diameter wheels. The Liberty ABS sees the first application of Piaggio’s new iGet engines. The iGet engines were designed with reliability, economy and emissions as its primary objectives, and are available in both air- and liquid-cooled versions.

Mid-Size MotoScooter Melee + Video

Sat, 14 Feb 2015

1500cc of Fury divided five ways: Honda Forza vs Kymco Downtown 300i vs Piaggio BV350 vs SYM Citycom 300i vs Vespa GTS 300 Super ABS Credit: Photos by Evans Brasfield | Videos by McNally Multimedia It really is a fine line between open-minded and cheap, between hip and hopeless, betwixt trending and tanking … and if you ride a scooter, you ride the razor’s edge, my friend. Obviously one has to be secure in one’s man or womanhood to even begin; my male college kid won’t be seen in the same garage with any scooter for fear it will dilute his musk. At the cool end of the scale, there’s our photographer/filmmaker/ballet dancer friend Richard Wright, who also finds time to head up the Bevery Hills Scooter Club and tear up Latigo Canyon on his bored-out Aprilia 250.

2015 Piaggio BV350 I.e. Review

Mon, 09 Feb 2015

Piaggio packs big scoot punch into small scoot package Credit: Photos by Jay McNally, Evans Brasfield As far as scooters go, the Piaggio BV350 i.e. had me pretty excited. The reasoning is simple: its 330cc engine is the largest in this class (I don’t include the Suzuki Burgman 400 due to its maxi-scoot size and price), and Piaggio’s marketing materials highlighted it as being the best of both words – having the power of a bigger scoot with the maneuverability of a smaller one.

Piaggio USA Announces 2015 BV350 i.e.

Wed, 10 Sep 2014

This just in from Piaggio. Note the BV350′s “anotomic solution” for optimum riding comfort. The Piaggio BV350 needs no introduction – a benchmark in the maxi-scooter segment, the BV350 has all of the elements to make it the perfect urban commuter – performance of a larger scooter, handling of a smaller one, paired with the craftsmanship and style expected from an Italian brand.

Piaggio Group Americas Names Mario DiMaria New CEO

Fri, 01 Aug 2014

Piaggio Group Americas has named Mario DiMaria its new CEO. He will be replacing Roberto Colaninno in the position, a Piaggio representative revealed to Motorcycle.com today. DiMaria has been with the Piaggio Group since 2007, but his experience in the powersport/automotive industry is vast, first serving as Area Manager for Nissan in 1996.

2015 Piaggio Beverly 350 SportTouring Announced

Fri, 20 Jun 2014

Piaggio has updated its Beverly 350 SportTouring scooter for 2015, offering a redesigned seat and some color changes. Expect to see it arrive in North America next year, where it is known as the BV 350. One of the brand’s perennially best-selling scooters, the Piaggio Beverly 350 was last updated in the 2012 model year where it became the first scooter to come equipped with both anti-lock brakes and traction control.

This is What a Parade of 10,000 Vespas Look Like

Mon, 16 Jun 2014

They came from 32 different countries, represented 310 clubs and formed a line 10 km long and they all had one thing in common: a love of Vespas. An estimated 10,000 Vespas scooted across the Italian province of Mantua for Vespa World Days 2014, a celebration of the iconic scooter brand. The Vespa parade traveled from the city of Mantua to San Benedetto Po for the second day of the festival.

2014 Piaggio MP3 500 ABS/ASR Review

Fri, 16 May 2014

A quirky scooter for quirky, smart people Credit: Photos by Milagro The front end of the Piaggio MP3 looks a bit like an angry Mutant Ninja Turtle or, if you stretch it, like a big scary frog. It’s a quirky scooter but the French seem to love it, having purchased nearly 70,000 of them. So, it was appropriate that Piaggio chose Paris as the city in which to launch the newest version of the MP3.

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