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2009 BMW F 800 GS (2009)
2009 BMW F 800 GS, LOADED, 1 OWNER, JUST SERVICED, READY TO GO!2013-12-12 23:27:29Plano, TX26,500Call for Price -
1982 BMW R Series Classic / Vintage (1982)
1982 BMW R Series , I have a beautiful 1982 BMW R65LS with 35000 miles on it. Just replaced stator, rotor and diode board, new battery, new tires, the list goes on. Runs beautifully and looks great, all original paint.2013-10-22 01:16:58plano, TX, US04,000.00 -
2000 BMW R 1100 RT - ABS (2000)
2000 Bmw R 1100 RT - ABS, JUST SERVICED! + EXTRAS! - Ah, the 90 horses made possible by the fuel-injected, multi-valve technology.2013-12-19 23:26:49Plano, TX72,0004,795.00 -
1985 BMW K100RS (1985)
1985 Bmw K100RS, SUPER NICE K BIKE - OWNED BY OUR SENIOR MASTER TECH. THIS BIKE HAS JUST HAD ALL SERVICES DONE AND IS IN GREAT SHAPE. IT HAS SOME NICE EXTRAS AND IS READY TO RIDE.BECAUSE OF ITS AGE, THE MILEAGE SHOWN IS UNKKNOWN AND BY STATE LAW WILL BE LISTED AS "EXEMPT" ON THE TITLE WORK.2013-12-19 23:12:49Plano, TX45,0004,795.00 -
2000 BMW R1100RT (2000)
2000 BMW R1100RT, JUST SERVICED + EXTRAS!2013-12-11 22:44:17Plano, TX72,0004,795.00
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1985 BMW K100RS Standard (1985)
1985 Bmw K100RS, SUPER NICE K BIKE - OWNED BY OUR SENIOR MASTER TECH. THIS BIKE HAS JUST HAD ALL SERVICES DONE AND IS IN GREAT SHAPE. IT HAS SOME NICE EXTRAS AND IS READY TO RIDE.BECAUSE OF ITS AGE, THE MILEAGE SHOWN IS UNKKNOWN AND BY STATE LAW WILL BE LISTED AS EXEMPT ON THE TITLE WORK.2013-10-16 09:47:46Plano, TX, US454,795.00 -
1994 BMW R1100RS Sport Touring (1994)
1994 Bmw R1100RS, LOW MILES! JUST SERVICED RARE MODEL - THE FIRST OF THE NEW GENERATION OIL HEADS R1100RSL ARE STILL A DESIREABLE MODEL EVEN TODAY. THE RSL WAS MORE RARE A MODEL NEXT TO THE R1100RS.2013-10-03 02:00:05Plano, TX, US275,200.00 -
2003 BMW K1200GT (2003)
2003 BMW K1200GT, BELOW BOOK VALUE! GOOD MECHANICAL CONDITION! DROPPED ON BOTH SIDES BUT MINOR DAMMAGE.2013-12-10 23:01:33Plano, TX52,5005,950.00
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2001 BMW R1150 GS (2001)
2001 BMW R1150 GS, URBAN SAFARI UBER DEVICE NOW AVAILABLE!CUSTOM PAINTED AND LOADED WITH THE RIGHT STUFF! BAGS,PIPE,ENGINE BARS & MORE! WE JUST PUT A FRESH BATTERY IN THIS BEAUTY AND SHE'S READY TO HIT THE ROAD OR TRAIL.2013-12-19 22:21:39Plano, TX41,0005,995.00 -
2001 BMW R 1150 GS (2001)
2001 Bmw R 1150 GS, URBAN SAFARI UBER DEVICE NOW AVAILABLE! - CUSTOM PAINTED AND LOADED WITH THE RIGHT STUFF! BAGS,PIPE,ENGINE BARS & MORE!2013-12-11 22:11:50Plano, TX41,0005,995.00 -
2001 BMW R 1150 GS Dual Sport (2001)
2001 Bmw R 1150 GS, URBAN SAFARI UBER DEVICE NOW AVAILABLE! - CUSTOM PAINTED AND LOADED WITH THE RIGHT STUFF! BAGS,PIPE,ENGINE BARS & MORE!2013-10-16 09:08:54Plano, TX, US415,995.00 -
1994 BMW R1100RS (1994)
1994 Bmw R1100RS, LOW MILES/SUPER CLEAN & LOADED! FULL SERVICE & TIRES LESS THAN A YEAR AGO! - THIS PEARL WHITE JEWEL CAME TO OUR STORE LAST SUMMER.2013-12-13 23:12:34Plano, TX14,7006,495.00 -
1994 BMW R1100RS Sportbike (1994)
1994 BMW R1100RS, SUPER CLEAN & LOADED! FULL SERVICE & TIRES LESS THAN A YEAR AGO!THIS PEARL WHITE JEWEL CAME TO OUR STORE LAST SUMMER. IT'S ONLY OWNER HAD GONE TO THE GREAT RIDING IN THE SKY .2013-10-16 08:32:55Plano, TX, US146,495.00 -
2013 BMW G 650 GS (2013)
2013 Bmw G 650 GS, THE ONLY 100MPH SINGLE ON THE MARKET!AND 66MPG(BUT NOT AT THE SAME TIME) - Why not? That's the motto of the G 650 GS. Whether in town or on the gravel track: with this machine you have every terrain under control, and you get more than your money's worth when it comes to riding fun, too.2013-12-21 22:10:02Plano, TX78,645.00 -
2013 BMW G 650 GS Sertao Dual Sport (2013)
2013 Bmw G 650 GS Sertão, LAST 1 FOR 2013!+ FREE ACCESORIES! - Power, robustness and agility combined with maximum control. This is what the G 650 GS Sertão stands for - a machine designed to master even the most adventurous forays into off-road terrain.2013-10-21 01:15:08Plano, TX, US78,695.00 -
2009 BMW F 650 GS Dual Sport (2009)
2009 Bmw F 650 GS, LOADED AND FRESH 24K SERVICE - Hop on. And blast off with BMWs newest twin. The all-new 2009 F 650 GS offers more power and more thrills per mile than ever before in the form of a 71 horsepower, torque-filled, twin cylinder engine.2013-09-28 12:19:03Plano, TX, US248,750.00 -
2009 BMW F 800 GS (2009)
2009 Bmw F 800 GS, 1 OWNER/LOADED/JUST SERVICED! - Ready to rip, ready to rule. This fall, the legendary GS gets even more legendary with the incredible new F 800 GS.2013-12-19 22:28:43Plano, TX26,4839,595.00 -
2008 BMW R 1200 R Standard (2008)
2008 Bmw R 1200 R, LOW MILES/LOADED & OWNED BY 70YR YOUNG GUY - The R 1200 R. All business, all the time. If youre looking for a bike with zero pretensions thats all attitude, the R 1200 R is your ride.2013-10-16 09:42:04Plano, TX, US69,699.00 -
2012 BMW F 800 R Standard (2012)
2012 BMW F 800 R, FREE RACE PIPE!! YEAR END CLOSE OUT!!!!The hottest naked bike around! Light, agile, fast, cool, and sexy.2013-09-27 04:39:14Plano, TX, US79,995.00 -
2005 BMW R 1200 GS Dual Sport (2005)
2005 Bmw R 1200 GS, JUST SERVICED + FRESH TIRE - Even more agile, more powerful and lighter for maximum riding pleasure on and off the road. The new BMW R 1200 GS fulfils the old dream of the ideal touring enduro: Superiority in every respect, outstanding performance and superior comfort even on the longest tour, equally superior handling and agility for maximum riding pleasure on winding country roads and mountain passes give the rider exactly what he wants. Add to this low weight of just 496 lbs.2013-10-19 03:54:54Plano, TX, US259,999.00 -
2007 BMW R 1200 S Sportbike (2007)
2007 Bmw R 1200 S, LOW MILES!!!! MANY EXTRAS!!! LIMITED PRODUCTION!!!!2013-10-19 00:28:27Plano, TX, US310,999.00 -
1975 BMW R90/6 POLICE MODEL (1975)
1975 BMW R90/6 POLICE MODEL, RESTORED POLICE BIKEHERE'S YOUR CHANCE TO OWN A COOL CLASSIC! THIS BIKE IS A REPLICA RESTORED GERMAN POLICE BIKE. IT WAS RESTORED OVER 10YRS AGO BY PERRY OF THE ORIGINAL BMW OF FT WORTH.2013-12-19 23:36:06Plano, TX12,28011,995.00 -
1975 BMW R90/6 POLICE MODEL Classic / Vintage (1975)
1975 BMW R90/6 POLICE MODEL, RESTORED POLICE BIKEHERE'S YOUR CHANCE TO OWN A COOL CLASSIC! THIS BIKE IS A REPLICA RESTORED GERMAN POLICE BIKE. IT WAS RESTORED OVER 10YRS AGO BY PERRY OF THE ORIGINAL BMW OF FT WORTH.2013-10-04 23:51:22Plano, TX, US1211,995.00 -
2013 BMW F 800 GS (2013)
2013 Bmw F 800 GS, NEW MODEL NOW IN STOCK! - Challenges? Yes!2013-12-20 22:58:35Plano, TX713,090.00 -
2013 BMW F 800 GT Sport Touring (2013)
2013 Bmw F 800 GT, $179 a month w/ 3ASY -CALL FOR DETAILS) NOW IN STOCK! - Hit the road - the journey begins. The new F 800 GT offers impressive dynamic performance on every ride - whether idyllic suburbs, winding mountain passes or endless highways.2013-10-21 01:19:44Plano, TX, US713,685.00 -
2009 BMW R 1200 GS Adventure (2009)
2009 BMW R 1200 GS Adventure, THIS 1 OWNER BIKE WAS BOUGHT AND SERVICED HERE ONLY. SHE HAS LOW MILES, WAS REGULARLY SERVICED AND HAS A FEW EXTRA'S. SHE HAS BEEN DROPED ON BOTH SIDES(LIKE MOST GS'S) BUT DAMAGE IS LIMITTED TO THE SADDLE BAGS AND 1 VALVE COVER.2013-12-19 23:27:01Plano, TX15,50014,500.00 -
2009 BMW R 1200 GS Adventure (2009)
2009 Bmw R 1200 GS Adventure, LOW MILES & GREAT CONDITION! - It's your planet. Ride it.2013-12-18 22:18:14Plano, TX15,50014,500.00 -
2009 BMW R 1200 RT Sport Touring (2009)
2009 BMW R 1200 RT, LOW MILES!SUPER CLEAN,LOADED,SERVICED+NEW TIRES!For years, serious riders who want both performance and long-distance touring abilities have chosen the BMW RT. And the latest version, the R 1200 RT, is no different. The new RT boasts optional Electronic Suspension Adjustment, giving you push-button fine-tuning for a wide range of roads, loads and moods.2013-10-16 08:57:30Plano, TX, US1614,795.00 -
2011 BMW R 1200 RT Sport Touring (2011)
2011 BMW R 1200 RT, CLEAN BIKE + EXTRAS!Endless Riding Pleasure. The R 1200 RT.As far as two-cylinder fans are concerned, first-class touring has a memorable abbreviation - and it s been around for 30 years: RT. For long-haul travelers there can hardly be any other term which has always stood for perfectly conceived motorcycling concept from start to finish excellent wind and weather protection, optimum ergonomics, highly convenient operation combined with a top-class chassis fitted with the unique optional extras ASC and ESA II*.2013-10-19 03:57:30Plano, TX, US2114,875.00 -
2012 BMW K 1300 S (2012)
2012 Bmw K 1300 S, LOW MILES & LOADED! - The interceptor. The athlete.2013-12-17 22:51:37Plano, TX5,90015,795.00 -
2012 BMW K 1300 S Sportbike (2012)
2012 Bmw K 1300 S, LOW MILES & LOADED! - The interceptor. The athlete.2013-10-21 01:19:13Plano, TX, US515,795.00 -
2013 BMW S 1000 RR Sportbike (2013)
2013 Bmw S 1000 RR, NOW IN STOCK! RIDE LIKE MARCO! - When we build a superbike, we have no time for second best.2013-10-17 05:49:28Plano, TX, US717,490.00
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2012 BMW K 1600 GT Sport Touring (2012)
2012 Bmw K 1600 GT, 1 OWNER, SOLD & SERVICED HERE ONLY!FLAWLESS + EXTRAS - Gran Turismo. Travel in big style. That means combining dynamic performance and comfort - and transforming distance into free space.2013-09-28 14:09:57Plano, TX, US2018,395.00 -
2012 BMW K 1600 GT Touring (2012)
2012 BMW K 1600 GT, 1 owner, Bought and Serviced here ONLY2012 BMW K 1600 GTTravel in big style.That means combining dynamic performance and comfort - and transforming distance into free space. BMW Motorrad's vision was the essence of this philosophy - the pure sense of Gran Turismo. This vision has now taken shape in the new K 1600 GT.The in-line 6-cylinder engines by BMW are legendary.2013-09-28 03:08:05Plano, TX, US018,395.00 -
2012 BMW K 1600 GT (2012)
2012 Bmw K 1600 GT, FROM THE ROOP COLLECTION/SUPER CLEAN! - Gran Turismo. Travel in big style.2013-12-21 22:30:47Plano, TX4,15021,495.00 -
2012 BMW K 1600 GTL (2012)
2012 BMW K 1600 GTL, LOADED, GPS,FLOORBOARDS,BACKREST,& MORE.BELOW BOOK VALUE! 2012 BMW K 1600 GTL When luxury is freed of all ballast, it moves to a new level. At the very top of this evolution is the new K 1600 GTL a high-class touring bike like none before it.2013-12-21 22:23:15Plano, TX1,87521,995.00 -
2012 BMW K 1600 GTL Touring (2012)
2012 Bmw K 1600 GTL, LOW MILES/BELOW BOOK VALUE! + EXTRAS - When luxury is freed of all ballast, it moves to a new level. At the very top of this evolution is the new K 1600 GTL - a high-class touring bike like none before it.2013-10-19 03:56:28Plano, TX, US222,995.00 -
2013 BMW K 1600 GT Sport Touring (2013)
2013 Bmw K 1600 GT, BAD TO THE BONE! Free GPS!! Limited time - Gran Turismo.2013-10-04 02:13:41Plano, TX, US724,640.00 -
2014 BMW K 1600 GT (2014)
2014 Bmw K 1600 GT, In stock - Gran Turismo. Travel in big style. That means combining dynamic performance and comfort - and transforming distance into free space.2013-12-20 23:00:46Plano, TX3999,999.00 -
2014 BMW C 600 Sport (2014)
2014 Bmw C 600 Sport, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - The city is waiting for you. And for the first BMW Motorrad Maxi-Scooter.2013-12-15 22:57:59Plano, TX3999,999.00 -
2014 BMW F 800 GT (2014)
2014 Bmw F 800 GT, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - Hit the road - the journey begins. The new F 800 GT offers impressive dynamic performance on every ride - whether idyllic suburbs, winding mountain passes or endless highways.2013-12-13 23:44:06Plano, TX3999,999.00 -
2014 BMW C 600 Sport Standard (2014)
2014 Bmw C 600 Sport, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - The city is waiting for you. And for the first BMW Motorrad Maxi-Scooter.2013-10-22 01:49:43Plano, TX, US3999,999.00
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2014 BMW R 1200 R Standard (2014)
2014 Bmw R 1200 R, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - The all-round model revision of the R 1200 R has produced a truly multi-talented machine. The distinguished design, the newly developed DOHC flat-twin engine and the ingenious chassis with Telelever and Paralever make the R 1200 R a genuine Rock’n’Roll Roadster which will get the most out of every road in terms of riding pleasure.2013-10-19 03:40:17Plano, TX, US3999,999.00
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2014 BMW R 1200 GS Adventure Dual Sport (2014)
2014 Bmw R 1200 GS Adventure, Now taking Deposits! - You like extreme and long tours? On rough roads, over stony tracks out in the wild, too?2013-10-18 07:32:58Plano, TX, US7999,999.00
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2014 BMW F 800 GT Touring (2014)
2014 Bmw F 800 GT, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - Hit the road - the journey begins. The new F 800 GT offers impressive dynamic performance on every ride - whether idyllic suburbs, winding mountain passes or endless highways.2013-10-23 02:13:42Plano, TX, US3999,999.00
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2014 BMW G 650 GS Dual Sport (2014)
2014 Bmw G 650 GS, NOW ACCEPTING DEPOSITS!!! PRICE NOT YET DETERMINED - Why not? Thats the motto of the G 650 GS.2013-10-23 02:10:08Plano, TX, US3999,999.00
BMW Other Price Analytics
Moto blog
2025 Harley-Davidson Homecoming Festival Hits Milwaukee July 10-13
Tue, 10 Jun 2025Harley-Davidson announced the headlining acts and other entertainment for its upcoming Homecoming Festival, in Milwaukee, Wisc. The festivities kick off July 10 at the Harley-Davidson Museum with a kickoff party, Military Appreciation Day, and musical performances headlined by rock band Buckcherry. Events then shift to Veterans Park with musical acts spread across two stages.
What’s Next for MV Agusta?
Mon, 09 Jun 2025New model and a next-generation engine to debut at EICMA Earlier this year, Pierer Mobility divested itself of MV Agusta as part of its ongoing restructuring effort. Since then, news from KTM’s parent company continued to flow, culminating with Bajaj Auto’s plans to acquire a controlling share of Pierer Mobility. Meanwhile, MV Agusta has been hard at work with its newfound independence, and today, the company provided an update on where it stands, and teased some plans for the future.
2025 Honda XL750 Transalp Gallery
Tue, 03 Jun 20252025 Honda XL750 Transalp Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post 2025 Honda XL750 Transalp Gallery The Honda XL750 Transalp only made its way to the U.S. last year, so to some, it's a surprise to see it already getting an update. Overseas, the Transalp has actually been around since 2023, but that too seems like a quick turnaround for a facelift.
2026 Ducati Diavel V4 RS Confirmed
Fri, 09 May 2025An even sportier Diavel in the works Ducati is preparing to introduce a new RS variant of the Diavel V4, taking the genre-defying muscle bike into an even sportier direction. The confirmation comes to us from the same vehicle identification number (VIN) decoder that revealed to us that Ducati was putting its new 890cc V2 engine in the 2026 Monster and DesertX. The decoder, published this week by the U.S.
Bore and Stoke Podcast Ep. 1: Welcome to the Show
Fri, 09 May 2025Getting to Know the Boys, Industry Secrets, and a Look at the State of Next-Gen Supersports In case our written reviews and videos weren’t enough, the Motorcycle.com crew has now entered the world of podcasts! Say hello to Bore and Stoke. In this first episode, we’ll tell you what Bore and Stoke is, how often it’ll come at you, and why you’ll want to keep tuning in. Once you learn about the podcast, you’ll get to meet the four MO staffers and maybe even learn a little something about us.
BMW F 900 GS Rally Prototype Review
Wed, 23 Apr 2025Rallye-Comeback? At BMW Motorrad, vehicle development has been in the hands of passionate off-road rider Christof Lischka for a number of years, and the last official two-cylinder Dakar bike from the Munich-based company, built in 2001 for Nani Roma, is displayed in his office. With such an object before your eyes, you probably can't help but think at least once a day about how to conjure up something from the current motorbike product portfolio to make off-road sport happen again at BMW.
BMW F 900 GS Rally Prototype Gallery
Wed, 23 Apr 2025BMW F 900 GS Rally Prototype Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post BMW F 900 GS Rally Prototype Gallery The BMW F 900 GS is a balanced adventure bike with a lively and responsive engine, albeit a little porkier than many would prefer. But what would this platform look like as a true off-road rally machine? We ride two BMW prototypes to find out.
Cardo and Schuberth Partner to Launch SC EDGE Communication System
Fri, 14 Mar 2025Cardo and Schuberth have reignited their partnership after Schuberth had previously used Sena comms in its helmets. Cardo and Schuberth Partner to Launch SC EDGE Communication System for 2025 The global leader in communication for motorcyclists, Cardo Systems is thrilled to announce the launch of the SC EDGE in collaboration with Schuberth, the renowned German helmet manufacturer. The state-of-the-art device, launched officially at EICMA, has been engineered to integrate seamlessly with selected Schuberth helmets, marks the latest evolution in?Cardo’s commitment to enhance rider connectivity.
2025 Harley-Davidson Nightster Price Drops to $9,999
Fri, 14 Mar 2025New MSRP matches Indian Scout Sixty Bobber Harley-Davidson has dropped the starting price of the 2025 Nightster from $10,499 to $9,999 for the base Billiard Gray color. The Nightster was already Harley-Davidson's least expensive model available in the U.S., and the new price makes it even an even more affordable option, dipping below the $10k price point. The new price conveniently matches the starting price for the Scout Sixty Bobber, Indian's lowest priced offering.
Stefan Pierer Steps Down From KTM… Sort Of
Wed, 05 Mar 2025Gottfried Neumeister to manage KTM AG as sole member of the board Pierer Mobility AG announced that Stefan Pierer has resigned from KTM AG, leaving management solely in the hands of Gottfried Neumeister, the Chief Executive Officer and sole member of the Executive Board. It will be up to Neumeister to bring KTM AG back to stability, with a new reorganization plan, after the company went into self-administration last November. Read More: KTM AG Enters Self-Administration to Restructure Debt KTM Sets A New Course Forward KTM Sells MV Agusta Back to the Sardarov Family But – and this is a significant but – this doesn’t mean that Pierer will be completely severed from the brand that he ran for the last 33 years.