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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2014 Yamaha YZ450F and YZ250F Recalled

Yamaha is recalling 2014 YZ450F and YZ250F off-ride motorcycles because of a risk of the drive chain detaching. According to the Consumer Product Safety Commission, the recall affects 1,300 units in the U.S. while Transport Canada says another 115 units are affected north of the border.

Yamaha Brazil Introduces Flex Fuel YS250 Fazer BlueFlex

Yamaha unveiled a new version of its YS250 Fazer for the Brazilian market that runs on gasoline, ethanol fuel, or a  mixture of both. The new YS 250 Fazer BlueFlex is Yamaha’s first flex-fuel model, but the manufacturer says it plans to add more BlueFlex models in the future. Brazil is the world’s second largest ethanol fuel producer and the most successful biofuel-based economy.