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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha U.S.A. Partners With Rockstar Energy UPROAR Festival

Yamaha Motor Corporation, U.S.A. is proud to announce Yamaha as the official motorcycle of the Rockstar Energy Uproar Festival. With the high energy vibe that comes from bands such as the headliners Godsmack, the Rockstar Energy Uproar Festival is the perfect partner to highlight the all-new Yamaha FZ-09.

Rossi Makes Progress but Hayden Suffers Shoulder Setback

Ducati continues to develop its Desmosedici GP12 MotoGP race bike, setting modest goals while trying to establish a good setup. Already trailing the other factory teams in development time for its race prototypes, Ducati continued to try to find good base settings for the GP12. Valentino Rossi achieved the team’s goal of lapping under two minutes and two seconds with a time of 2:01.886 while completing 44 laps on the second day of testing at Malaysia’s Sepang circuit.