About Vespa
Vespa is one of the most renowned luxury brands in the whole world. If you didn’t hear about it, you, of course, saw these iconic scooters in movies, magazines and numerous ad campaigns.
Vespa is manufactured by Piaggio and means ‘wasp’ in Italian. This whole brand has actually burst onto the scene from a single 1946 Piaggio model and hasn’t left the scooter Olympus ever since.
After World War II Italy was severely restricted from manufacturing aircrafts and had to turn to other light industries such as producing motorcycles and scooters. Italians urgently needed a modern and affordable type of transportation for the masses and Vespa became this innovative and most importantly useful product that won the hearts of a post-WWII public. Not only was it a breakthrough as a vehicle it also became the urban culture. It’s not just a scooter it’s a lifestyle which is chosen by people of different generations who prefer freedom and imagination.
In the late 40s and early 50s Vespa doubled and triples its sales every year, but the biggest promo was Hollywood. After Audrey Hepburn side-saddled Gregory Peck’s Vespa in the feature film ‘Roman Holidays’ in 1952 for a ride through the city this resulted in over 100,000 sales. In the next years major Hollywood stars like Marlon Brando, John Wayne and Dean Martin became Vespa owners.
Recently, many young urban commuters all around the world started buying new or restored Vespas instead of cars for several reasons: the lack and high costs of parking in metropolitan areas and the low running costs of a two-wheeler. The renaissance in interest in vintage scooters also means the boom in restoring industry with many restored Vespas that are being imported from numerous countries where Vespas were manufactured in the past.
The brand is developing and adapting to modern day requirements which resulted in production of Vespa Elettrica with a 2 kW battery and a range of 100 km (62 mi) in 2018 and it was released at the beginning of 2019.
Piaggio/Vespa is developing a range of hybrid scooters as well.
Moto blog
Thu, 30 Jan 2014
The long-awaited Vespa 946, inspired by Vespa’s last prototype, the MP6 of 1946, highlights its and parent company, Piaggio’s 2014 model lineup. Available in Montebianco White or Shiny Black, the 946 showcases elegant, modern lines while clearly paying homage to Vespa’s past. It will go on sale this year for $9946.
Tue, 21 Jan 2014
In motorcycling, like photography, the person behind the controls makes all the difference. This video is a clear example of this. Watch the Vespa rider hauling butt, dragging knee, and embarrassing his friend on the camera bike riding a supermoto.
Wed, 15 Jan 2014
During the Save and Ride sales event, from now until February 28, participating Aprilia, Moto Guzzi, Piaggio, and Vespa dealerships are offering savings of up to $1500 on select new, unused, untitled, 2013 and previous model years. See the list below for eligible models. Aprilia Save & Ride Models Shiver 750: savings of $1500 off MSRP of $9,499 RSV4 R APRC ABS: savings of $1000 off MSRP of $14,999 Tuono V4 R: savings of $1000 off MSRP of $13,999
Moto Guzzi Save & Ride Models Norge GT 8V: savings of $1300 off MSRP of $16,290 V7 Special: savings of $1200 off MSRP of $9,190 Stelvio NTX ABS: savings of $1000 off MSRP of $15,990
Piaggio and Vespa Save & Ride Models Piaggio BV 350: savings of $700 off MSRP of $5,699 Vespa LX 150: savings of $500 off MSRP of $4,599 Vespa S 150: savings of $500 off MSRP of $4,499 Vespa LX 50: savings of $300 off MSRP of $3,399 Vespa S 50: savings of $300 off MSRP of $3,299 Piaggio Typhoon 125: savings of $300 off MSRP of $2,699 Piaggio Typhoon 50: savings of $300 off MSRP of $1,899
In addition, all four brands are offering special financing rates of 0.9% for 36 months or 3.9% for 60 months to qualified buyers.
Thu, 21 Nov 2013
Forever Young
Credit: Photos by Milagro
First used in 1968, Vespa is recycling the Primavera name in 2014 with a 50cc two-stroke and two 3-valve four-stroke versions (125cc & 150cc). We recently tested all three. Vespa sold 162,000 units in 2012 for parent company Piaggio.
Sun, 01 Apr 2012
The iconic Vespa brand known the world over gets a new engine to power two of its most popular scooters, the S and the LX. A 125cc version will be sold in most world markets, but North America will receive only the 150cc models. They’re not expected to arrive on our shores until late this year or early next as 2013 editions, possibly even 2014s.
Sun, 01 Apr 2012
Having now ridden the Piaggio MP3, a couple Aprilias - including the auto-shifting Mana – and a few of Honda’s scooters, it’s high time I’d swung a leg over an icon in the CVT/automatic world of two-wheeled transportation: a Vespa. As icons go, in any market, they’re often not technically superior to newer designs. For the most part, they survive by popular demand and by history providing the stepping-stones of evolution and design, if not function.
Sun, 01 Apr 2012
In my head there exists an awards ceremony called “The Scooties” and each year my brain nominates contenders for the best in a variety of categories. There’s no red carpet, just me as the orchestra, audience, comedic host, judge and presenter. One of the most prestigious categories is “Best Aesthetics”.
Sun, 01 Apr 2012
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Steve Guzman
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Sun, 01 Apr 2012
Vespa’s flagship model, the 2007 GTS 250ie, is a smooth number, whether you are cruising along in the summer sun, battling the traffic to work or on a weekend road trip on the open road. The 21hp, fuel injected, four-stroke motor is the most powerful engine that Vespa produces; it has strong consistent power perfect for overtaking and will easily out-accelerate most four-wheeled transport. The GTS also sits effortlessly at the speed limit on the open road.
Sun, 01 Apr 2012
Imagine this: it’s a beautiful sunny day and you’re cruising briskly by the seaside. Small puffy clouds hang motionless above the beautiful azure sea and the sun glistens off the tranquil water. As you gently weave around the coast, your speed sends a rush of cool fresh air over your entire body.