2012 Husqvarna Txc 310 on 2040-motos

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Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

2024 Husqvarna Svartpilen & Vitpilen 401 Review – First Ride

Bolstering the quiver Photos by Kevin Wing The Vitpilen and Svartpilen lineup has seen a bit of a tumultuous timeline at Husqvarna – at least the bigger variants have. The 401 models originally teased at EICMA in 2014 have been going strong since the production models hit dealers back in 2018, and perhaps it has its orange sibling, the 390 Duke to thank for that. As the 390 Duke received a substantial update, it was only logical that the 401 ’Pilens would follow, and they have, receiving a new engine, chassis, and more for 2024.

AMA Vintage Motorcycle Days A Rousing Success

AMA members and motorcyclists from across the country celebrated the people, machines and sport of motorcycling at AMA Vintage Motorcycle Days, featuring the riders and champions of Husqvarna, over the July 19-21 weekend. The annual gathering of tens of thousands of motorcycling enthusiasts participated in vintage racing, took in numerous bike shows, met their motorcycling heroes, purchased vintage parts and motorcycles in the massive swap meet, spent time with old friends, and met new ones, all at Mid-Ohio Sports Car Course in Lexington, Ohio. The AMA and the American Motorcycle Heritage Foundation, which oversees the AMA Motorcycle Hall of Fame, extend their appreciation to AMA members, racers, enthusiasts, collectors, restorers, fans, clubs, companies and others who supported the three-day celebration of motorcycling’s history and heroes.