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EBR 1190 Wins 2011 European Superbike Championship

Harald Kitsch and the Pegasus Race Team has won its second championship on the EBR 1190RR, capturing the 2011 European Superbike open race class title. The championship follows Kitsch’s win in the 2010 Sound of Thunder V-Twin Championship on the Erik Buell Racing racebike. While the Sound of Thunder championship was won against other V-Twin machines, the European Superbike class included sportbikes from the Japanese Big Four, BMW, Aprilia and Ducati.

Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.