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Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

Hero MotoCorp Returning As Title Sponsor For EBR in AMA Superbike. Yates Joins May As Team Riders

Today, Erik Buell Racing announced Hero MotoCorp, the world’s largest motorcycle manufacturer in terms of unit volumes by a single company in a calendar year, will return as title sponsor for the Team Hero EBR 1190RS in the 2013 AMA Pro Racing American Superbike series.  The Team Hero entry will be for returning rider, Geoff May, aboard his familiar number 99 machine. Mike Fitzgerald will be his crew chief, with Ryan Kelly and Grant Singley making up the rest of May’s crew. In addition, in a similar fashion to last year, expect to see several Hero technicians working alongside the team as they prepare themselves and hone their skills for racing in India.

Spanish version of Buell.

A small Spanish company called Bottpower, which specializes in custom motorcycles, has unveiled new photos and a teaser of the XR1R project, a track bike equipped with a Buell V-twin. It is known that the motorcycle is assembled on a titanium frame, equipped with advanced electronics, including three power supply cards, traction control and launch control, and its specific power is close to 1kg per hp.