2012 - Harley-davidson Softail Fat Bob on 2040-motos

Moto blog

2014 Harley-Davidson Fat Bob Receives Dark Custom Makeover

The Harley-Davidson Fat Bob is returning for 2014 with a new blacked-out look as the latest model to get H-D’s Dark Custom look. The new, darker Fat Bob features a number of blacked-out components including the powertrain and air cleaner cover, rear shock covers, triple clamps, headlight trim, console and battery box cover. The machined aluminum slotted disc wheels have also been received a black powdercoated finish as well as a laser-ingraved Harley-Davidson logo and rim stripe.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.