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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Time to get a 'naked': Yamaha has introduced the new MT-125

Recently, the company showed a fresh MT-03, and now is the turn of his younger brother. Stylistically, the MT-125 shares a common style with other street hooligans from Yamaha according to the marketing concept of The Dark Side of Japan. Well, the technical filling is identical to that of the YZF-R125 sportbike.

French Moto Website Anticipates Versys 1000 at EICMA 2011

Musings of a liter-size engined Kawasaki Versys have circulated the web for a few years now, as loyalists of the likable Versys 650, as well as displacement-driven riders waiting in the wings, have pondered the potential of a more powerful adventure bike from Kawasaki that’s in the same league as BMW’s R1200GS and Yamaha’s Super Tenere. Alas, nothing of the sort has ever left the lips of Kawasaki, let alone go into production. Recently, however, the French motorcycle website, Moto-net.com, has produced convincing images that appear like photos of a complete Versys 1000, including matching hard luggage.