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EICMA 2011 Preview: 2012 Yamaha TMax – Scooterus Maximus [Video]

The 2011 EICMA show in Milan is just a few weeks away and from what we’ve seen from the manufacturers so far, it looks like the prevailing theme this year is the maxi-scooter. Honda will present its 700cc dual clutch transmission Integra scooter at EICMA, BMW announced it will unveil two new maxi-scooters in Milan, and Aprilia is rebadging an 850cc V-Twin Gilera scooter as the SRV 850. And now Yamaha is jumping into the fray with an update to its popular TMax.

Yamaha and Star Riding Assc. Set For 5th Annual Feed the Children Food Drop

Yamaha Motor Corp., U.S.A., along with the Star Touring and Riding association, join forces for the fifth year to support the charitable organization Feed the Children in a food drop to benefit needy Orange County, Calif., residents. The event takes place today, Friday, November, 18th. More from Yamaha on the food drop: Each year, Yamaha’s employees donate monies on a monthly basis for “Feed The Children blue jean Friday” which raises enough each year to support a tractor trailer semi truck loaded with food and hygiene products for local Orange County residents in need.

Arai Announces Two-Year Deal With Justin Barcia

From an Arai press release. Arai Helmet, Inc. is proud to announce a two-year deal that will see Justin “Bam Bam” Barcia wear Arai helmets in both AMA Supercross and Outdoor racing.