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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha MT-09 Three-Cylinder Street Bike Announced for Europe – to be Named FZ-09 in US

A couple of weeks ago, Yamaha Europe released a video called “Dark Side of Japan” teasing a new street bike it claimed would “change the sport motorcycle world.” Today, the company revealed its new model, introducing a new naked sportbike powered by a “Crossplane” three-cylinder engine called the MT-09. (EDIT: and we can now reveal that the North American version will be known as the Yamaha FZ-09.) The 2014 Yamaha MT-09 is powered by a new 847cc three-cylinder engine first teased at Intermot last year. According to Yamaha, the MT-09′s engine produces 113.4 hp at 10,000 rpm and 64.5 ft-lb.

Josh Hayes Wins Fourth AMA Superbike Title

Say what you will about the depleted state of the American roadracing scene, it shouldn’t diminish the fact Hayes put in the effort and beat some formidable challengers to the title. Here, the AMA congratulates Josh Hayes on his accomplishment. Monster Energy Graves Yamaha’s Josh Hayes entered the 2013 AMA Pro SuperBike season on the heels of the most dominant campaign in the history of the series and with his primary threat no longer in the paddock.