2009 Yamaha Yzfr6 Sportbike on 2040-motos

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Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

AMA Pro Racing Announces Tommy Aquino Spirit Award

The sudden and tragic passing of Tommy Aquino has hit the entire motorcycling community hard. In order to preserve and honor the spirit and positive attitude of the late Tommy Aquino, AMA Pro Racing announced today that a “Tommy Aquino Spirit Award” will be granted to an AMA Pro Road Racing rider who best embodies the spirit of the paddock during the 2014 season. The paddock will vote for the rider who exemplifies qualities mirroring those of Tommy including passion for the sport, fan engagement and team interaction. The award will be presented on behalf of Cortech and Shoei at the conclusion of the 2014 AMA Pro Road Racing season. “Over the past eight years we have had the pleasure of working with Tommy Aquino, but he was much more than just another Shoei athlete,” said Hiro Mizushima, President of Shoei Safety Helmet Corp.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.