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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Tenere 700 Raid Prototype First Look

Return to sender Well the seat was a little high, at 34.6 inches, but that didn’t stop the Yamaha Ténéré 700 from doing very well in last summer’s blockbuster middleweight ADV comparison. Keeping it simple and keeping the weight down was a great recipe for success, and now Yamaha is fixin’ to take it to the next level with a Ténéré 700 Raid, for which this machine it showed at EICMA serves as prototype. Photo by Ryan Adams from Yamaha’s booth at EICMA.

Brammo Electric Motorcycles Eligible to Race Against Gas-Powered Bikes in AFM

Electric Brammo motorcycles will share the grid with gas-powered motorcycles in American Federation of Motorcyclists competitions. The AFM, America’s oldest motorcycle road racing body, announced Brammo riders can compete head-to-head for championships against those riding internal combustion engine motorcycles. The Brammo Empulse R, Empulse TTX and Empulse RR will be eligible for competition.