2008 Yamaha Yzf 1000 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.

Pipewerx's new Slash Cut slip-ons

Pipe Werx, the British performance motorcycle exhaust company, has added a new product to its range – the Slash Cut Trim. Priced at only £79.95, delivered, the Slash Cut Trim easily bolts on with its supplied mounting clamp and spring to the catalytic converter in place of the heavy standard exit pipes on Yamaha’s R6 (2006-2011) and Suzuki’s GSX-R600/750 (K8, K9, L0). With the main aim of reducing weight and improving aesthetics on these machines, the Slash Cut Trim does give a marginal increase of throttle response and exhaust note.