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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Behind the scenes in Qatar

Just because you have the name Jorge Lorenzo on your screen and you've won a world championship doesn't mean you'll get an easy time at scrutineering. In Qatar the technical inspection staff made the factory Yamaha mechanics remove bodywork and unbolt some electrical components in order to get a better look at the guts of the 2011 M1. Everything was in order of course but what a great opportunity for the scrutineers to exercise their power and have a poke around the most high tech Yamaha on the planet.

Old boys up front and where are the new 600 Gixers?

As I’ve been gagging for the new race season to kick off so it was almost a pleasure getting up at stupid 0 clock to watch the World Superbike Championship  opener at Phillip Island last weekend. I have to say Messrs Burnicle and Whitham were on form although I was disappointed there were none of the usual verbal attacks on each other that always add to the entertainment.    I’m sure they will put things right soon but the world superbike regulars must have been disheartened that Moto GP veterans nailed five of the six available rostrum slots.