2017 Yamaha Yzf-r on 2040-motos

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Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

MotoGP Teams Complete First Sepang Pre-Season Test

Preparations for the 2014 MotoGP Championship are well underway, with the first pre-season test at Malaysia’s Sepang circuit complete. As the first test of the year, we shouldn’t take too much stock into the results, but they do provide a basis for later comparison. Reigning World Champion Marc Marquez was the fastest rider on all three days of the Sepang test.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.