2012 Yamaha Yzf-r6 Sportbike on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha EVINO and EKIDS Prototypes Annonced for Tokyo Motor Show

Yamaha will present an electric prototype version of its Vino scooter and a new electric dirt bike for youths at the Nov. 22-Dec. 1 Tokyo Motor Show.

AMA Superbike Racer Larry Pegram To Race On Four Wheels This Weekend

Foremost Insurance/Pegram Racing SuperBike rider Larry Pegram will be back in racing action this weekend but, instead of being aboard his familiar #72 Yamaha YZF-R1 SuperBike, Larry will be behind the wheel of a PRO Buggy sponsored by RealTree Outdoor Energy Drink. The PRO Buggy class features rear-engine, rear-wheel-drive, purpose-built racing buggies with lots of suspension travel and lots of horsepower. Pegram is no stranger to car racing, having done a few road racing events last year, but he’s excited about the opportunity to kick up some mud this weekend at RedBud MX in Buchanan, MI, as part of The Off-Road Championship (TORC) series.