2012 Yamaha Yzf-r1 - Worldgp 50th Anniversary Editio Sportbike on 2040-motos

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Dynojet Sponsoring GEICO Motorcycle Superbike Shootout Pro Sportbike Class

The new three-event GEICO Motorcycle Superbike Shootout Presented by Yamaha is gaining steam as Dynojet Research has stepped up to provide sponsorship for the Pro Sportbike class. Dynojet will also have its popular dyno performance truck on-site for race support. Devised to fill an 11-week gap in professional road racing between mid-March and late May, the Superbike Shootout was inspired by the successful British Superbike Championship series.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha FZ-07 Available Stateside In July

Hot on the heels of the stellar FZ-09 comes its smaller displacement counterpart, the FZ-07. Priced at $6990, the new twin-cylinder FZ is set to hit dealer showroom floors this July as a 2015 model. Already available in foreign markets (our Canadian correspondent, Costa Mouzouris, reviewed the FZ-07 here) we’ve been awaiting word from Yamaha of US-bound FZ-07s with bated breath.