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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Day 1 Dakar 2014: Barreda Draws First Blood

Team HRC’s Joan Barreda on the Honda CRF450 Rally, got off to a storming start in day one of the 2014 Dakar rally, clocking up the fastest time of all the 175 riders at the first time-check. The former Husqvarna rider who moved to Honda in the middle of the season inaugurated his 2014 Dakar with an acrobatic performance. The motorcycle competition was expected to be wide open, and that is indeed what the classification shows after the opening stage. It was a very early start for the Rally Dakar. The pack of riders headed off at four in the morning on a long 251 miles that took them towards the vibrant city of Rosario for the start of the 112 mile special.

What's The 2022 Yamaha R7 Like To Ride On The Street?

The R7 is a barrel of laughs on track, but is it any good on the roads? Credit: Photos by Evans Brasfield | Videos by Paisley Kerr and Sean Matic I make it a point to tell everyone who is willing to listen (and even some who aren’t) how much fun the new Yamaha R7 is. While most people get up in arms about the name of the bike, I’m over here having a blast actually riding the thing, preferably at a race track.