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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Rossi Signs Extension with Yamaha Through 2016 MotoGP Season

Yamaha announced the signing of Valentino Rossi to a two-year contract extension that will see the nine-time World Champion with the factory MotoGP team through the 2016 season. “It’s great because this was my target; I wanted to continue, I am feeling good and I’m motivated to keep giving my best,” says Rossi. “I am very happy that I can keep riding my YZR-M1, that has been my love for so many years and will still be my love this year and the following two seasons.

Jorge Lorenzo: The Lawn Mower – Video

If you thought only Honda made lawn mowers, think again. Little known fact: Yamaha makes a limited supply of uber high-end grass cutters every year, and they even come with an operator. In this case, none other than former MotoGP champion, Jorge Lorenzo, seen here landscaping the grounds at the Valencia circuit.