2024 Yamaha Yz 250f 50th Anniversary on 2040-motos

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Moto blog

Yamaha Teases New Supersport Reveal for Nov. 3 + Video

Yamaha fans expecting to hear big news from the Tuning Fork brand at Intermot may be a bit disappointed the Cologne show only brought us a refreshed XJR1300, the MT-07 Moto Cage stunt variant and a futuristic three-wheeled concept model. The first two aren’t likely to come to North America and the third might never see production. But fear not, as while most of the motorcycle world was focused on Intermot, Yamaha released a video teasing a “new era” supersport announcement for Nov.

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.