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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Reveals 2013 MotoGP Livery – Video

Yamaha officially launched its 2013 MotoGP factory team, revealing the new livery for riders Jorge Lorenzo and Valentino Rossi and their YZR-M1 prototypes. The new livery returns to a predominantly blue design with white elements compared to last year’s design which was more predominantly white. The livery also features a modern interpretation of Yamaha‘s speed block design.

Snow riding and my new LC

I reckon the only thing to do when the snow comes is to get on a bike and my weapon of choice is usually a Yamaha TTR 125. I’ve had TTRs in the garage now for around eight years after Raceways Yamaha in Fleetwood put some on offer for just £900 and apart from a few broken spokes and worn out gearbox sprockets they have been indestructible. One of the two has an electric start and incredibly starts as easily as the day I took delivery.