2012 Yamaha Xtz12bl on 2040-motos

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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Inside Insights From Yamaha Champions Riding School

The folks at the newly revamped Yamaha Champions Riding School are determined to make you a better rider. But to improve your riding some self-reflection is in order, and like in any other sport, it’s best to start at the basics. In the first of the “Inside Insight” series, lead instructor Ken Hill discusses apexes and why they are important.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.