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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Mackenzie Tricker Looks To Pad WMX Points Lead At Glen Helen Raceway Sunday

Having won the opening two rounds of the 2014 Women’s Motocross Championship (WMX) – at the AMA sanctioned Ricky Carmichael Amateur Supercross at Daytona International Speedway in Florida, and at the James Stewart Freestone Spring Championship in Wortham, Texas, Australia’s Mackenzie Tricker comes into this weekend’s race at Glen Helen Raceway in San Bernardino, California, with momentum on her side and a 17-point lead in the series standings. Round three of the Women’s Motocross Championship (WMX) will run in conjunction with the FMF California Classic, which runs from April 9 through April 13, with both WMX motos taking place on Sunday. So far, Tricker has won three of the four motos held to date, and the Yamaha-backed rider is hoping to pad her lead in the series standings with a good finish this weekend.

Yamaha XTW250 RYOKU Concept at the 2011 Tokyo Motor Show

Of the concept models Yamaha announced it would introduce at the 2011 Tokyo Motor Show, it was the heavy-duty looking XTW250 RYOKU concept that drew the most attention from our readers. Here we have new photographs of Yamaha’s “SUV motorcycle” from the show floor of the Tokyo Motor Show courtesy of Colum Wood, editor of our sister site Autoguide.com, who was in attendance. Yamaha describes the XTW250 RYOKU concept as an “unrestricted, anytime, anywhere” mobility vehicle offering performance, operability the capacity to carry heavy loads.