2012 Yamaha Wr450f on 2040-motos

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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

Yamaha Kicks Off 2013 MotoGP Promotional Campaign with Valentino Rossi and Jorge Lorenzo – Video

We’re just over two weeks into the new year which means it’s time for MotoGP teams to start the promotional push for their 2013 MotoGP programs. Ducati is set to reveal its Desmosedici GP13 today at its annual Wrooom ski event with Ferrari‘s Formula One team later today, but Yamaha has gotten the jump on its Italian rival by releasing new photographs and a video of ex-Ducati rider Valentino Rossi and reigning World Champion Jorge Lorenzo. Also revealed is the 2013 Yamaha M1, though the racebike is shrouded in graphical overlays of its pilots and devoid of any sponsor logos including the newly signed supporter Monster Energy.

Air time Kenny Roberts-style

I can’t get enough of pictures that capture a specific, hard to define moment; the successful encapsulation of the absolute balls-to-the-wall, life or death commitment that riding a motorbike as fast as possible involves.  We all know. We’ve all been there – even if it’s only a once-in-a-lifetime moment. Maybe (for us mere mortals) it’s that rapidly, yet unexpectedly, tightening left-hand bend with a shitty, mud-covered veneer just at the apex.