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Moto blog

Hero MotoCorp Reports Sales of 541,615 Motorcycles and Scooters in December 2012

Whenever we publish stories about the motorcycle industry in India, we still get comments from readers surprised at how big a role that nation’s market plays, and perhaps more poignantly, how small it makes the U.S. market look. The latest sales numbers from Hero MotoCorp, India’s market leader, should further highlight the importance of India’s motorcycle market.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

The new Yamaha Tenere is preparing to debut

The next-generation 689cc touring enduro is almost ready. The bike, magnificent in its conciseness and Dakar functionality, is a kind of preview of the future SUV that will replace the XT660Z Tenere. The rival of the BMW F800 GS/F 800 GS Adventure and the promising KTM 790 Adventure borrowed the 689cc inline-two from the Yamaha MT-07 and XSR700 (on these bikes it develops 74.8 hp and 68 Nm).