2014 Yamaha V Star 250 Cruiser on 2040-motos

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Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Schwantz Headlines 2012 Isle of Man TT Parade Lap

Former 500cc World Champion Kevin Schwantz headlines a star-studded group of racers taking part in a parade lap during the 2012 Isle of Man TT. Schwantz leads the group of six racers, past and present, selected by helmet-maker Arai to take part in the parade lap of the Isle of Man’s Mountain Course. Schwantz has visited the Isle of Man before, but this will mark his first closed lap of the circuit.

Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.