2014 Yamaha V Star 250 250 on 2040-motos

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Moto blog

Air time Kenny Roberts-style

I can’t get enough of pictures that capture a specific, hard to define moment; the successful encapsulation of the absolute balls-to-the-wall, life or death commitment that riding a motorbike as fast as possible involves.  We all know. We’ve all been there – even if it’s only a once-in-a-lifetime moment. Maybe (for us mere mortals) it’s that rapidly, yet unexpectedly, tightening left-hand bend with a shitty, mud-covered veneer just at the apex.

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha Files Suit Over Scooter Design

Yamaha has filed a lawsuit against a pair of Japanese companies alleging their electric scooter copies the design of the Yamaha Gear BX50 scooter. The Yamaha Gear  BX50 (pictured left above) is a 50cc four-stroke scooter sold in Japan as a commercial-use model, aimed for small business such as newspaper distributors. Yamaha has been offering the BX50 (and the BX50N variant) since 2007, selling 39,917 units as of December 2011.