2014 Yamaha V Star 250 on 2040-motos

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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Suzuka Eight Hour capers

Chatting to TT legend John McGuiness recently about his first Suzuka Eight Hour experience got me thinking of a few capers the boys and me managed a few years back at what is still Japan's most important race of the season. It is a unique event that starts at 11am and finishes at 7pm making  it a pukka endurance race as the last hour is run with headlights on in the dark. It is essentially an eight hour sprint that showcases the trickest endurance machinery and manufacturer’s sales can be affected the following year depending on who wins or loses.

EICMA 2008: First Impressions

I have had a little walk around checking out the preparations for the show. I haven’t seen anything that I haven’t already seen or heard about previously, but here’s a selection from three of the halls. Yamaha are the only manufacturer to use an industrial crane to place some of its bikes up on high rise stands.