2013 Yamaha V Star Custom on 2040-motos

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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Recall for 2011 Yamaha FJR1300

Yamaha is initiating a recall campaign the 2011 FJR1300, just a week after a separate recall for the 2006-2009 versions of the sport touring motorcycle. Like the earlier campaign, the recall for the 2011 Yamaha FJR1300 is for an electrical issue,  this time for the brake lights. According to documents released by the National Highway Traffic Safety Administration, brake light on affected units may not illuminate when the front brake lever is applied because the activating mechanism in the brake switch can bind.