2013 Yamaha V Star 950 Tourer Raven on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Rich Oliver’s Mystery School Still Has Open Dates

Many roadracing champions will tell you that training in the dirt has helped them immensely in becoming the best rider they can be. The drastically reduced grip in the dirt makes a rider feel more comfortable on the street when one or both tires start slipping. At the Rich Oliver’s Mystery School, five-time 250cc champion, Rich Oliver, will teach you how to gain confidence on two wheels, all from the controls of a TTR125 Yamaha.

Yamaha Teases R25 / R3 and Tricity Reveal on March 25

Yamaha released a new microsite teasing the launch of two models, expected to be the production versions of the YZF-R25 (or perhaps YZF-R3 for certain markets) and the Tricity leaning three-wheeled scooter. The site, Revstation.com, features a countdown timer and a 15-second video offering brief glimpses of the two models. Get the Flash Player to see this player.