2010 Yamaha V Star 950 on 2040-motos

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Yamaha Recruits Indonesian Girl Group to Sell Mio J Scooter

  Would you buy a scooter from these young Asian women wearing schoolgirl uniforms? Yamaha Indonesia hopes you would. This is JKT48, a 28-member all-girl pop group based in Jakarta, and the new spokespersons for the 115cc Yamaha Mio J scooter.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.

Round 1 Of GEICO Superbike Shootout Is This Weekend

Round One of the GEICO Superbike Shootout kicks off with the Yamaha SoCal Nationals this weekend at Auto Club Speedway in Fontana, California. The event is the first of a three-race series that will crown overall champions in two individual race classes: Pro Superbike and Dynojet Pro Sportbike. The Superbike Shootout is a three-race series meant to fill the long void in the AMA Pro Roadracing schedule between round one at Daytona and the second round at Road America.