2009 Yamaha V Star 950 on 2040-motos

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AIMExpo Celebrates Its 300th Vendor

With the signing of B&W Trailer Hitches the American International Motorcycle Expo (AIMExpo) has committed 300 exhibitors to its inaugural event this October in Orlando, Fla. “To think that just three weeks ago we were announcing our 250th exhibitor and to now be at a point where 50 more brands have committed to the expo is absolutely remarkable,” says Larry Little, VP and GM of the Marketplace Events Motorcycle Group. B&W Trailer Hitches, an American company, produces a variety of hitches and truck accessories, all aimed at making the process of loading, unloading, and transporting motorcycles as easy and safe as possible.

Yamaha Recaps Josh Hayes’ 2011 AMA Superbike Championship [Video]

Yamaha released a video looking back at Josh Hayes’ 2011 AMA Superbike season culminating with his second consecutive championship. The video takes a round-by-round look back at the season as Hayes and his Yamaha R1 duked it out with essentially a phalanx of Suzuki GSX-R1000 riders led by seven-race winner Blake Young. Highlights include the hard-fought duel between Hayes and Young at Mid-Ohio, Hayes and Tommy Hayden swapping the lead on the final lap at Laguna Seca and the title-clinching finale at New Jersey Motorsports Park.

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.