2008 Yamaha V Star 1300 Xvs 4,728mi on 2040-motos

Moto blog

Brammo Electric Motorcycles Eligible to Race Against Gas-Powered Bikes in AFM

Electric Brammo motorcycles will share the grid with gas-powered motorcycles in American Federation of Motorcyclists competitions. The AFM, America’s oldest motorcycle road racing body, announced Brammo riders can compete head-to-head for championships against those riding internal combustion engine motorcycles. The Brammo Empulse R, Empulse TTX and Empulse RR will be eligible for competition.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.