2007 Yamaha V Star on 2040-motos

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Haga Signs with Swan Yamaha to Race in 2012 British Superbike Championship

Noriyuki Haga is headed for the British Superbike Championship after signing on with the Swan Yamaha team to replace the injured Ian Hutchinson. Haga had been a mainstay on the World Superbike circuit for over a decade but after being unable to find a team for this season, the 36-year-old veteran will be plying his trade in the U.K. Haga will ride the Yamaha R1 alongside teammate and defending BSB Champion Tommy Hill.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

New 2012 Yamaha Zuma 50F Four-Stroke Scooter Unveiled

Yamaha unveiled the new 2012 Zuma 50F four-stroke scooter, the replacement for the two-stroke Zuma. The new 2012 Yamaha Zuma 50F is powered by a 49cc liquid-cooled fuel injected four-stroke engine, an update from the 2011 Zuma’s 49cc air-cooled carbureted two-stroke engine. According to Yamaha, the Zuma 50F claims an estimated 132 mpg compared to the two-stroke Zuma’s claimed 123 mpg.