2006 Yamaha V Star 1100 Classic on 2040-motos

Moto blog

Ride Laguna Seca with King Kenny Roberts and Steady Eddie Lawson

Kenny Roberts and Eddie Lawson will join up to 200 fans in riding Laguna Seca July 22 during the U.S. Grand Prix. Fans purchasing a special weekend ticket promotional package from Mazda Raceway Laguna Seca will have opportunity to ride several laps with the two former World Champions.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Champions Riding School Sold Out June 9 & 10

It took more than a year for the Yamaha Champions Riding School to sell out at its former location of Miller Motorsports Park in Tooele, Utah. Since its return at New Jersey Motorsports Park, the school has sold out in less than a half of season. There are any number of reasons this could be the case.