1999 Yamaha V Star Classic. - Price: $1999 Or Obo on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Honda and Yamaha Pledge Support to Typhoon Victims in Philippines

Honda and Yamaha each offered aid to the victims of Typhoon Haiyan which struck the Philippines earlier this month. Initial estimates put the death tool at over 10,000 but Philippine President Benigno Aquino says the actual number maybe closer to 2,500. Still, the United Nations says more than 11 million people were affected by the typhoon, with about 673,000 displaced from their homes.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.