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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Supercross: 2012 St. Louis Results

Ryan Villopoto returned to the top of the podium and extended his lead in the 2012 AMA Supercross Championship to 13 points with a victory at the Edwards Jones Dome in St. Louis, Mo. The Monster Energy Kawasaki rider had his win streak snapped at three after losing to Red Bull KTM‘s Ryan Dungey last week in Atlanta, Ga., but Villopoto returned to form in St.

Red Bull Glen Helen National Media Day Thursday, May 22

With the Supercross season over, and Motocross season now beginning, Thursday, May 22, will be a media day leading up to the Red Bull Glen Helen National. This event is open to all journalists — no credential necessary.  The day kicks off at 1pm, with a press conference featuring former 450 Class Champions: Ryan Dungey, James Stewart and Chad Reed. The floor will be open for media Q&A.