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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2015 Yamaha YZF-R25 Revealed for Indonesian Market

Yamaha revealed the production version of its 250 sportbike, the two-cylinder YZF-R25. Manufactured in Indonesia, the R25 will first be offered in that market before being exported to other markets including other Asian countries as well as developed markets in the west. The production model stays close to the prototype R25 revealed at the Tokyo Motor Show last fall.

EICMA 2011 Preview: 2012 Yamaha TMax – Scooterus Maximus [Video]

The 2011 EICMA show in Milan is just a few weeks away and from what we’ve seen from the manufacturers so far, it looks like the prevailing theme this year is the maxi-scooter. Honda will present its 700cc dual clutch transmission Integra scooter at EICMA, BMW announced it will unveil two new maxi-scooters in Milan, and Aprilia is rebadging an 850cc V-Twin Gilera scooter as the SRV 850. And now Yamaha is jumping into the fray with an update to its popular TMax.