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Yamaha Releases “Master of Torque” Anime

Yamaha is producing a Japanese anime series called “Master of Torque” to promote its new MT series motorcycles. The four-part series follows three young riders in a fictional version of Tokyo set in a 2017 where everyone seems to ride a Yamaha. The series prominently features the MT-09 (a.k.a.

Are Motorcycles Safer With Antilock Brakes?

A new report says riders with ABS-equipped bikes can dramatically reduce the chance of a fatal accident. The study compared fatality rates among riders on bikes that have antilock brakes, and it found that death rates were 38% lower on motorcycles equipped with the optional ABS systems compared to non-ABS bikes. In 2005-2006, the fatal crashes per 10,000 registered motorcycles without antilock brakes was 6.6.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.