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EICMA 2008: First Impressions

I have had a little walk around checking out the preparations for the show. I haven’t seen anything that I haven’t already seen or heard about previously, but here’s a selection from three of the halls. Yamaha are the only manufacturer to use an industrial crane to place some of its bikes up on high rise stands.

I can die happy!

As an eighteen year old Kenny Roberts was my bike racing God.  I loved Barry Sheene but as a Yamaha FS1E rider I always wanted the little American to win simply because his bike resembled mine.  The coverage of Grand Prix in the late seventies was sketchy but I clearly remember watching the epic Sheene/Roberts battle unfold at the Silverstone GP on my council estate telly.  The Dutchman, Wil Hartog was hanging in there for a while but as the laps unfolded it became a two way battle with Sheene looking favourite to win.  Sheene lost the most time as the pair lapped a certain George Fogarty so my hero Roberts eventually won by just three hundredths of a second.  I’m not sure what happened next but being a Sunday we would no doubt be skidding around later in the day at the Pines chippie pretending to be Roberts and Sheene.  Fast forward thirty four years and a boyhood fantasy came true as I headed out on Chris Wilson’s 1980 Roberts machine for the Barry Sheene tribute laps at last weekend’s Moto GP.  It crackled into life instantly and felt as sharp as any of the more modern 500s I used to race.  The temperature gauge had a maximum marker on 60 degrees so to begin with I was nervous as it didn’t move but being a hot day (although still keeping my hand on the clutch) I convinced myself it wasn’t working.    The bike felt tiny, not helped by the fact I only just squeezed into my 1989 Marlboro Yamaha leathers.  It still felt rapid though as I played out the 1979 classic in my head while getting tucked in down the Hanger straight.  Steve Parrish was also out there on one of Barry’s 500cc Heron Suzukis so we did our best to copy the famous last lap at Woodcote Corner where Sheene came so close to winning his home GP. As a lad I would have said the chances of me riding round Silverstone on a GP winning Kenny Roberts machine were zero, but in the words of Gabrielle, dreams can come true!

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.