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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 AMA Supercross – Atlanta Results

KTM‘s Ken Roczen continues to impress, taking his second AMA Supercross win of his 450-class rookie season at the Georgia Dome in Atlanta. Roczen, who also won the season opening Anaheim 1 round, took advantage of a mistake by Kawasaki‘s Ryan Villopoto to take the win and move within nine points of the defending champion in the rider standings. The main event started with Smartop Motoconcepts Suzuki rider Mike Alessi taking the holeshot for his best start this season.

2012 Yamaha TMax Scooter Unveiled At EICMA

Not one to rest on its laurels, Yamaha’s sportbike/scooter hybrid, the TMax, was unveiled earlier today at EICMA with a few important upgrades to keep it ahead of the competition. The most apparent change from the previous generation TMax is the redesigned bodywork, which boasts an even more aggressive look while maintaining the classic TMax looks. The distinctive double headlights, enhanced accent lines, and an upwards-swooping LED tail assembly all lend to highlight the TMax’s sporting nature.