2003 Yamaha Ttr225 (newburyport) on 2040-motos

Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered by a DC brushless motor with electricity supplied by a lithium-ion battery.

EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.