2012 Yamaha Stratoliner S S on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Files Suit Over Scooter Design

Yamaha has filed a lawsuit against a pair of Japanese companies alleging their electric scooter copies the design of the Yamaha Gear BX50 scooter. The Yamaha Gear  BX50 (pictured left above) is a 50cc four-stroke scooter sold in Japan as a commercial-use model, aimed for small business such as newspaper distributors. Yamaha has been offering the BX50 (and the BX50N variant) since 2007, selling 39,917 units as of December 2011.

You want a nice little car, you do.

We ran a couple of stories last week - both, coincidentally, about new Kawasakis. One was the first peek of the new ZX10R – hot stuff you’d imagine – the other, the new W800 retro parallel twin. I suppose it shouldn’t have shocked us, which story was most popular in terms of hits but it really does mark a seismic shifts in British biking attitudes that the W800 story doubled the hits of the ZX10 piece.