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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

2010 Yamaha YZ250F Preview [video]

Brought to you by YamaTube, here is a demo video of the redesigned 2010 Yamaha YZ250F.  With a plethora of new features and improvements, the highlight has to be the new bi-lateral aluminum chassis.  The 2010 Yamaha YZ250F is much improved out of the corners and overall handling, Yamaha has also improved power over the entire powerband.  MSRP to be announced Fall 2009. Hit the jump to see the the bike in action and another video that explains all of the new goodies. Get the Flash Player to see this player.

A Different Bike Magazine

Motorcycle Retro is a pet project of former Motorcyclist editor Mitch Boehm, launching as Motorcyclist Retro in early 2008 under the Source Interlink media umbrella. It featured a contemporary look at motorcycles of the 1960s through the 1980s. However, the circulation numbers of MR didn’t meet the expectations of the media conglomerate, and they cancelled production of the magazine after just two issues.