2009 Yamaha Stratoliner on 2040-motos

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Yamaha Produces 35th Anniversary Edition SR400 for Japan

Yamaha is celebrating the 35th anniversary of its SR series with a special edition model in Japan. Produced in limited numbers, the 35th Anniversary Edition Yamaha SR400 offers an exclusive leaf green metallic color, special badging and, in an unusual gesture, a lower price than the base model. The original SR500 was introduced in 1978 as a street-focused version of the Yamaha XT500.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Anti clockwise Knockhill and riding in the North East with GP winners.

I was both nervous and excited for my first ever reverse direction track day last week at Knockhill. From rushing downhill into the left hand off camber hairpin to sweeping up onto the start/finish, nothing bears any resemblance to riding round clockwise. I actually raced my 350LC in the opposite direction in 1982 but it still took a few laps to get my head round what essentially is a brand new track for Scotland.