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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Top Motorcycle News of 2009

The year is coming to a close so let’s take a look back at the top stories of 2009 in the world of motorcycles after the jump. Buell Motorcycles Shut Down Harley-Davidson made the shocking announcement Oct. 15 it would discontinue Buell Motorcycles.

Motocross Pioneer Pierre Karsmakers Elected To AMA Motorcycle Hall Of Fame

Pierre Karsmakers, one of the first European motocross champions to bring his expertise to America, has been elected to the AMA Motorcycle Hall Of Fame Class of 2014. A three-time motocross champion in his native Holland, Karsmakers came to the United States to gain wider exposure and attract the attention of the Japanese motorcycle makers. “All the Japanese (sponsorship) contracts were going to Belgian riders,” Karsmakers said.