2012 Yamaha Royal Star Venture S on 2040-motos

Yamaha Royal Star tech info

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Provisional 2012 World Superbike Championship Entry List Released

The International Motorcycling Federation has released a preliminary entry list for the 2012 World Superbike Championship. The preliminary list includes 24 entries representing six manufacturers: Aprilia, BMW, Ducati, Honda, Kawasaki and Suzuki. Noticeably absent is Yamaha which announced last summer it would pull out of WSBK racing.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.